Simplicity Vintage

The Simplicity Vintage brand was the main emphasis during my time at Design Group Americas (previously known as CSS Industries). Under the guidance of the Art Director, I contributed to graphic layouts for products, photo enhancements, packaging design, and mock-ups of in-store displays. Additionally, I prepared print-ready artwork and uploaded it for overseas production.

Product Layout

Assorted Simplicity Vintage products that were sold in Hobby Lobby and JoAnn stores. I am responsible for the graphic layout of products shown in color.The figures would be clipped out using Photoshop, then product layouts were created using Illustrator.

Production Art

Zipper pouch production file created using Illustrator.

Calendar cover production file created using Illustrator.

To the left is a mock-up of the Zipper Pouch mentioned above. On the right side is a proportionately scaled, product display panel which includes both the Zipper Pouch and Calendar products.

Enforml Company

Prior to 2020

Product Layout

Production Art

Get in touch